Double Pops .. so fun they gave you more than one. Split it with a friend, or just crush em both in the same serving. A classic and versatile summertime snack for kids of the 90’s and early 2000’s, Popsicle’s Double Pops have taken a hiatus, but they’re back baby, and it’s all thanks to a bit of Bieber Fever.
Back in May, assuming he had some sort of a craving working, Justin Bieber tweeted at Popsicle asking them to bring back the famous sugar sticks. With over 100 million followers on twitter, Popsicle saw this as a great opportunity for some free marketing and market analysis. In response to Bieber’s tweet, Popsicle brought back a limited batch, but pledged that if their tweet got 100,000 retweets by July 23rd, they’d bring the product back indefinitely.
Twitter did its thing, and by July 21st, the benchmark had been hit. Ironically, July 21st was National Ice Cream Day in the U.S. as well. The publicity really couldn’t have gone any better for Popsicle. As a result of the successful promo, they’re #BringingBackTheDouble, and they’re letting you decide which flavors they should re-release. Orange, cherry, grape, or banana were the choices in their twitter poll, and if you were wondering which one Justin Bieber aka the Double Pop Savior wants, the answer is banana.
Have you ever had a Double Pop Popsicle from Popsicle?