In the new world of media, content companies must make all their offerings available to their audience wherever and however they want it – broadcast, cable, PC or stream, mobile or wired, scheduled or on-demand. In that regard, our friends at Apple Music will be launching a browser version of its music streaming service. Paid subscribers will be able to access the streaming service from any web browser by logging in using their Apple ID. The browser version of the application is currently in beta, offering listeners full access to their playlists and Beats 1 Radio. As part of the overall strategy, Apple confirmed that it is withdrawing iTunes and replacing it with a new package: Apple Music, Apple Podcasts and Apple TV. Apple clearly has a strategy for matching every new trend in music technology with a clear and impactful response.