Technology

Apple’s Special Event Recap

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Apple’s fall conference was packed with new product announcements. First among them are the next generation iPhone 11 and iPhone 11 Pro.  The base model comes with an attractive glass design, a choice of six colors, a 6.1-inch display, a spacial audio sound field, a dual camera system allowing for wider photos, a night mode for brightening photos taken in the dark and, what the company claims is, the highest quality video ever available in a smartphone.

The iPhone 11 Pro is even more advanced, with the highest pixel density of any prior Apple phone, a super display, machine learning accelerators, better battery capacity, water resistance and something called Filmic Pro App, which allows for making multiple videos at once in different directions.

The iPhone 11 will sell for $699 while the iPhone 11 Pro will sell for $999.

Another featured product was the Apple Watch that the company claims is helping people with health research. Multiple, ongoing studies include:

  • A hearing study researching how daily sound experiences influence long-term hearing health.
  • A women’s health study that focuses on how menstrual cycles influence infertility and osteoporosis.
  • A heart and movement study that monitors the heart to understand its influence on overall human health.

Apple’s research promises users the right to data privacy.

Apple Watch Series 5 offers several new safety features including fall detection and international emergency calling. The Series 5 Apple Watch starts at $399. The Series 3 is still available at a lowered price of $199.

The 7th generation iPad comes with a large 10.2-inch display with 3.5 million pixels, a wider viewing angle for photos and claims to be two times faster than top selling PCs.

On the content front, trailers for the Apple TV Plus program lineup where shown to what was reported to be a great response. Many of the shows will be available starting November 1st for $4.99 per month.

The company also revealed a new subscription service for accessing games, editorial content and personalized recommendations called Apple Arcade. It will be available starting on Sept. 19th for $4.99 a month – with a one-month free trial. You’ll have to raid the piggy bank for all these toys.

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