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From Tinder with Love: Swipe Night

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What is Swipe Night?

For the next few Sunday nights, you too can log onto Tinder and play the interactive game called Swipe Night. This three hour interactive game asks you to make crucial decisions in an apocalyptic world. At the end of the game, Tinder will show you your matches based on three major decisions you made in the game. You get to see those who made the same decisions as you did and then, those who didn’t.

It’s just like Real Life!

To make Swipe Night as close to real life as possible, you only get the play this game once. Aside from being an engineering masterpiece, Tinder hopes that it will enhance the experience of meeting new people and making connections with them. After all, isn’t that why we’re on Tinder?

Gen Z Dating

It is strange that the game and the marketing behind Swipe Night sells it by making an analogy to real life. You can only play once, it’s spontaneous and unpredictable, and you never know who you’re going to meet. This is a game aimed at Gen Zers. These are the young people born between the mid 90’s and early 2000’s. It’s hard to believe, but many of these folks probably don’t remember a time before the iPhone!

Gen Z vs Everyone Else

For those who use Tinder, but are from an older generation, you might be asking yourselves, “But why?” It’s difficult to imagine, but the way that Gen Z people make connections is through digital content. The rest of us were conditioned to make connections in person. Even for millennials who are fully integrated into the digital lifestyle (who may even be digital nomads), it’s still hard to let go of how we were wired growing up in the 80’s.

At the End of the Day…

This new and different way of connecting with other people has opened up a whole new world of virtual realms and experiences. However, at the end of the day, after Swipe Night is over and you’ve found a match, the real test begins. Because while connections may have been initiated digitally, they can only be maintained and strengthened in person.

Source: https://www.campaignlive.com/article/tinders-swipe-night-creative-feat-levels-dating-app-world/1661589

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