first half of 2019 Amazon doubled its digital ad spending relative to its 2018
spending levels. Amazon also increased TV spending by 28% for Amazon Prime
Video. Amazon Prime Video launched 13 new campaigns for original shows in the
first half of 2019. Many other companies in the world of big media are making
similar investments. Disney and Apple are planning to launch separate streaming
services in the fall.
One of Amazon’s big advantages is its more than 100
million Amazon Prime members in the United States. Netflix’s subscriptions in
the US fell from 60.2 million in the first quarter to 60.1 million in the
second quarter. This might mean that Amazon has space to catch up to its
Facebook is set to launch a new service this fall codenamed
‘Catalina’, which will serve as a larger version of their current Facebook
Portal. Portal is like an iPad that primarily serves for making video calls and
listening to music.
Catalina will essentially be a bigger version of Portal. It
will connect with your television, enabling video calls on a massive scale. The
device will come with a remote and will steam to other boxes within the
household much like Apple TV.
Facebook has approached some of the big names in tech and
entertainment – Disney, Netflix, Amazon, Hulu and HBO – to discuss the prospect
of having their services streamed across Catalina. Imagine video chatting with
your friends while you are all watching the same movie.
FB is apparently not looking to create content,
they seem happy to leave it to others in hopes that major streaming services
sign on. One notable exception is
Google’s YouTube, which has apparently not been asked to join the party. More specifics are expected as we approach this
fall’s release date