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The Jennifer Lopez Dress That Created Google Images

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Jennifer Lopez walked the runway at the climax of Versace Fall 2019 Collection wearing an even more eye-popping version of the dress that made her a superstar.  The original dress is was a game changer in many ways.

Breaking the internet wasn’t exactly a thing back in the early 2000’s until Jennifer Lopez donned her Versace green jungle print dress at the 2000 Grammy Awards. Not only was she potentially the first to ever break the internet as we know it, she inspired it.  The dress was such a hot subject; it became the most searched item on Google at that time.

In a blog post, Google revealed that in the early 2000’s searches would only show up as a URL, there was no Google Image Search. The demand to see the dress inspired Google to create what we now know as Google Images.

Google’s former CEO, Eric Schmidt, articulated the history as he knows it by saying, “So our co-founders, Larry Page and Sergey Brin, like all other successful inventors, kept iterating. They started with images. After all, people wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world’s attention. At the time, it was the most popular search query we had ever seen. But we had no surefire way of getting users exactly what they wanted: J­Lo wearing that dress. Google Image Search was born.” The next time you find an image you are looking for on Google, thank J-Lo and Versace.

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